Accessibility is not only limited to physical stores for the disabled but also for companies that operate online. It matters to online store owners to reach out to disable buyers. If you think about it deeply, individual with accessibility problems would be interested in buying products or services online because any visual, physical, cognitive, speech-related, or auditory concerns they have would not pose much of a problem in the virtual world. Then, businesses should improve accessibility to boost SEO for a user-friendly browsing experience.
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According to an article published on https://www.searchenginejournal.com, there are 53 million US adults with disability issues, out of which 50 percent use the web on a regular basis. So you see how essential it is to improve accessibility for SEO. Here are three tips to make your job easy:
1. Resize text
You will find some users whose disability would not be so critical that they cannot view your web pages at all. They may find it difficult to read the web content if the font size is too small. Then, you cannot use extra large fonts, as that would make your website look sloppy when it comes to design and aesthetics. The best way to deal with the problem is by integrating a resizing tool so that a disabled person can choose the desired text size on the screen for easy reading. Again, you should ensure that your site functions on various browsers’ zoom levels. Once done, your visitors will like to use your website. If you want to learn more about web content accessibility, you can visit sites like https://siteimprove.com/en-gb/accessibility/web-content-accessibility-guidelines/.
2. Use responsive design
It is needless to say that all websites today should have a perfect display on PCs, laptops, smartphones, and tablets. It may happen that you do not have an expert designer to design your website. Then, most website designs and themes are responsive in nature, implying they will resize automatically so that content becomes accessible and legible irrespective of the device. Therefore, if you do not have a responsive website, design one or buy the themes for enhanced accessibility. That is because user experience matters above everything else when it comes to the world of the internet.
3. Make the messaging simple
Today, making your website crammed with too much text is not a good idea. It will make your web pages look cluttered, and information processing will become difficult. The attention span of modern web visitors is very short. Therefore, the last thing you would like to do is loading your pages with more than thousands of words. Your visitors will hate scrolling your site. Avoid using jargons and colloquialisms when writing web copy. Instead, write content that is simple and easy to understand. The easier the language, the better it is. In any case, if you are using long-form content, use lucid language so that users do not lose patience and leave your website.
Now that you know about these tips and tricks, it will help you to boost your SEO. Try these ideas for pleasant user experience.